Marketing Volunteer Team for tech startups - SkilledUp Life
Your GTM team:
Marketing Sales Customer Success
One GTM plan · £250/month or £2,500/year
Why it matters
Marketing turns a product into a pipeline.
Three outcomes your Marketing team is on the hook for, the foundation that Sales and Customer Success build on.
Awareness
People know you exist
Brand, content and presence so the right buyers discover you in the channels they already use.
Demand
A pipeline that repeats
Growth, SEO, email and paid working together to generate qualified demand month after month.
Presence
A market position you own
Clear positioning and differentiation that makes you the obvious choice, not just an option.
The roster
Eleven roles, one Marketing function.
Build the whole team, or start with the one role you need most. Roles may include, but are not limited to, the following.
1 lead · 10 specialists
Head of Marketing / Marketing Lead
Owns the marketing strategy, budget and the whole team's outcomes. Sets priorities, assembles and directs the specialists below, reports on performance and keeps every channel pulling toward the same growth goals.
01
Growth / Demand Generation Marketer
Builds a repeatable, measurable pipeline across channels.
02
Brand & Communications Lead
Shapes positioning, messaging, PR and the brand voice.
03
Content Marketer / Content Writer
Produces content that attracts, educates and converts.
04
Social Media Manager
Grows audience and engagement across platforms.
05
SEO Specialist
Wins organic visibility and compounding search traffic.
06
Email Marketing Specialist
Nurtures leads and drives lifecycle revenue.
07
Performance & Paid Media Support
Runs paid acquisition and optimises every pound of spend.
08
Website & Conversion Optimisation
Turns visits into sign-ups through testing and CRO.
09
Marketing Analyst
Measures what works and where to invest next.
10
Community & Partnerships Support
Builds reach through community, partners and advocates.
Part of the GTM plan
Marketing comes under your GTM plan.
The Marketing team is one of three teams, alongside Sales and Customer Success, included in a single GTM plan. One flat fee covers up to 100 Volunteer team members across the whole go-to-market organisation, plus Volunteer Intelligence and account management.
GTM plan
£250 / month
or £2,500 / year — save £500
Covers Marketing, Sales & Customer Success · up to 100 Volunteers.
Recruiting your team
From sign-up to first hire, fast.
The same short, repeatable loop you use across SkilledUp Life.
Sign up and subscribe
Register as a company, pick the GTM plan and land on your Dashboard.
List an Opportunity
Choose an Opportunity Template and attach the relevant PQQ.
Apply and headhunt
SkilledUp Lifers answer your PQQ. Search the 69,000+ list and invite the best.
Interview and agree
Review, interview, sign the Volunteer Agreement and build.
FAQ
Marketing team questions.
Is the Marketing team a separate plan?
No. Marketing is one of three GTM teams, together with Sales and Customer Success, all included in the single GTM plan at £250/month or £2,500/year. One team cap of 100 Volunteers covers the whole go-to-market organisation.
Can I build just the Marketing team?
Yes. Build the whole function or start with the single role that unblocks growth right now, then add the rest as you scale.
Who should I recruit first?
We recommend starting with an HR Volunteer to run recruitment and a Founder's Assistant to absorb ad-hoc tasks, then appoint a Head of Marketing to lead the function before layering in specialists.
Do these roles overlap with my Product team?
They work closely together. On the GTM plan your Product and Market Research teams keep running, feeding the Marketing team the insight and product story it needs to take to market.
Ready to build your Marketing team?
Bring on a full Marketing function from tens of thousands of Volunteer professionals, all under one GTM plan. Create your account in 30 seconds.